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Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity

Janeen Arnold Costa, Gary J. Bamossy, editors
Format
Book
Published
Thousand Oaks, Calif. : SAGE Publications, c1995.
Language
English
ISBN
0803953275 (acid-free paper), 0803953283 (pbk. : acid-free paper)
Contents
  • Perspectives on ethnicity, nationalism, and cultural identity / Janeen Arnold Costa, Gary J. Bamossy
  • Ethnoconsumerism: a new paradigm to study cultural and cross-cultural consumer behavior / Alladi Venkatesh
  • Marketing and the redefinition of ethnicity / Dominique Bouchet
  • Consumer culture or culture consumed? / A. Fuat Firat
  • Interest groups with a noble face / Eugeen Roosens
  • The cultural past in the present: the meaning of home and objects in the homes of working-class Italian immigrants in Montreal / Annamma Joy, Michael Hui, Chankon Kim, Michel Laroche
  • Ethnicity and consumption in Romania / Russell W. Belk, Magda Paun
  • McDöner: Döner Kebap and the social positioning struggle of German Turks / Ayse S. Caglar
  • Blurred borders: local and global consumer culture in Northern Ireland / Thomas M. Wilson
  • Marketing developing society crafts: a framework for analysis and change / Kunal Basu
  • Culture and the marketing of culture: the museum retail context / Janeen Arnold Costa, Gary J. Bamossy.
Description
ix, 341 p. : ill. ; 24 cm.
Notes
Includes bibliographical references and index.
Technical Details
  • Access in Virgo Classic
  • Staff View

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    a| Perspectives on ethnicity, nationalism, and cultural identity / Janeen Arnold Costa, Gary J. Bamossy -- Ethnoconsumerism: a new paradigm to study cultural and cross-cultural consumer behavior / Alladi Venkatesh -- Marketing and the redefinition of ethnicity / Dominique Bouchet -- Consumer culture or culture consumed? / A. Fuat Firat -- Interest groups with a noble face / Eugeen Roosens -- The cultural past in the present: the meaning of home and objects in the homes of working-class Italian immigrants in Montreal / Annamma Joy, Michael Hui, Chankon Kim, Michel Laroche -- Ethnicity and consumption in Romania / Russell W. Belk, Magda Paun -- McDöner: Döner Kebap and the social positioning struggle of German Turks / Ayse S. Caglar -- Blurred borders: local and global consumer culture in Northern Ireland / Thomas M. Wilson -- Marketing developing society crafts: a framework for analysis and change / Kunal Basu -- Culture and the marketing of culture: the museum retail context / Janeen Arnold Costa, Gary J. Bamossy.
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