Item Details

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Meeting of the Minds: Creating the Market-Based Enterprise

Vincent P. Barabba
Format
Book
Published
Boston, Mass. : Harvard Business School Press, 1995.
Language
English
ISBN
0875845770
Description
xv, 247 p. : ill. ; 24 cm.
Notes
Includes bibliographical references and index.
Technical Details
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    a| HF5415.2 b| .B333 1995
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    a| Barabba, Vincent P., d| 1934-
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    a| Meeting of the minds : b| creating the market-based enterprise / c| Vincent P. Barabba.
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    a| Boston, Mass. : b| Harvard Business School Press, c| 1995.
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    a| 9510
    300
      
      
    a| xv, 247 p. : b| ill. ; c| 24 cm.
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    a| Includes bibliographical references and index.
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    a| 13
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    0
    a| Marketing research.
    650
      
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    a| Marketing x| Decision making.
    650
      
    0
    a| New products.
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    a| Consumer satisfaction.
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    a| HF5415.2 .B333 1995 w| LC i| X002628734 k| MISSING l| STACKS m| DARDEN t| BOOK
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Darden Missing N/A Unavailable