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Advertising at the Edge of the Apocalypse [electronic resource]

a production of the Media Education Foundation ; featuring Sut Jhally ; written and directed by Sut Jhally & Jeremy Earp ; produced by Loretta Alper
Format
Video; Streaming Video; Online
Summary
In this highly anticipated sequel to his groundbreaking "Advertising & the End of the World," media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. Ranging from the emergence of the modern advertising industry in the early 20th century to the full-scale commercialization of the culture today, Jhally identifies one consistent message running throughout all of advertising: the idea that corporate brands and consumer goods are the keys to human happiness. He then shows how this powerful narrative, backed by billions of dollars a year and propagated by the best creative minds, has blinded us to the catastrophic costs of ever-accelerating rates of consumption. The result is an ideal teaching tool for courses that look at commercialism, media culture, social well-being, environmental issues, and the tensions between capitalism and democracy.
Director
Sut Jhally; Jeremy Earp
Performers
Sut Jhally.
Release Date
2017
Run Time
60 min.
Language
English
Rating
Grade 9-adult
Notes
Originally produced in 2017.
Related Title
Sequel to: Advertising and the end of the world (Motion picture)
Published
Media Education Foundation, 2017.
[San Francisco, California, USA] : Kanopy Streaming, 2017.
Recording Info
Originally produced by Media Education Foundation in 2017.
Publisher no.
2156580 Kanopy
Access Restriction
Access restricted to subscribers.
Related Resources
Cover Image
Description
1 online resource (streaming video file) (60 minutes): digital, .flv file, sound
Mode of access: World Wide Web.
Technical Details
  • Staff View

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    a| In this highly anticipated sequel to his groundbreaking "Advertising & the End of the World," media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. Ranging from the emergence of the modern advertising industry in the early 20th century to the full-scale commercialization of the culture today, Jhally identifies one consistent message running throughout all of advertising: the idea that corporate brands and consumer goods are the keys to human happiness. He then shows how this powerful narrative, backed by billions of dollars a year and propagated by the best creative minds, has blinded us to the catastrophic costs of ever-accelerating rates of consumption. The result is an ideal teaching tool for courses that look at commercialism, media culture, social well-being, environmental issues, and the tensions between capitalism and democracy.
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