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Marketing Communications That Work

Format
Video; Streaming Video; Online
Summary
Add to your “marketing toolkit” some of the principles and strategies of an effective communications plan, with a look at some successful (and unsuccessful) ad campaigns, including the California Milk Processor Board’s famous “Got Milk” campaign. Also, get tips on how to command consumers’ attentions without turning them off..
Release Date
2015
Run Time
29 min.
Language
In English
Notes
  • In Process Record.
  • Title from title frames.
  • Film
Published
The Great Courses, 2015.
[San Francisco, California, USA] : Kanopy Streaming, 2016.
Recording Info
Originally produced by The Great Courses in 2015.
Publisher no.
1167595 Kanopy
Description
1 online resource (streaming video file) (29 minutes): digital, .flv file, sound
Mode of access: World Wide Web.
Technical Details
  • Staff View

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