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The Tactics of Successful Branding

Format
Video; Streaming Video; Online
Summary
What defines a brand? What rules should you follow when building your brand? How do brands create value for customers? With the insights and answers in this lecture, you’ll learn how to create a brand that will connect you with consumers—and defend you from the competition..
Release Date
2015
Run Time
31 min.
Language
In English
Notes
  • In Process Record.
  • Title from title frames.
  • Film
Published
The Great Courses, 2015.
[San Francisco, California, USA] : Kanopy Streaming, 2016.
Recording Info
Originally produced by The Great Courses in 2015.
Publisher no.
1167591 Kanopy
Description
1 online resource (streaming video file) (31 minutes): digital, .flv file, sound
Mode of access: World Wide Web.
Technical Details
  • Staff View

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