Item Details

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Targeting a Market Segment

Format
Video; Streaming Video; Online
Summary
Make better sense of targeting, the process of selecting the segment (or segments) your product will best serve. Throughout the lecture, you’ll learn key rules of targeting. One rule is: Don’t try to please customers outside your target. Another: Always pick a target segment that values what you offer..
Release Date
2015
Run Time
28 min.
Language
In English
Notes
  • In Process Record.
  • Title from title frames.
  • Film
Published
The Great Courses, 2015.
[San Francisco, California, USA] : Kanopy Streaming, 2016.
Recording Info
Originally produced by The Great Courses in 2015.
Publisher no.
1167581 Kanopy
Related Resources
Cover Image
Description
1 online resource (streaming video file) (28 minutes): digital, .flv file, sound
Mode of access: World Wide Web.
Technical Details
  • Staff View

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