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Art & Copy

Doug Pray; Pray, Doug; Kanopy (Firm)
Format
Video; Streaming Video; Online
Summary
I Want My MTV. Think Small. Just Do It. Got Milk? Where do these phrases come from? Art & Copy introduces the cultural visionaries who revolutionized advertising during the industry's golden age by creating slogans to live by and ads we all remember. You may have never heard of them, but pop pioneers Lee Clow, Hal Riney, George Lois, Mary Wells, Jeff Goodby, Rich Silverstein, Phyllis K. Robinson, Dan Wieden and David Kennedy have changed the way we eat, work, shop, and communicate often in ways we don't even realize. From the introduction of Volkswagen in America to the triumph of Apple Computers. Art & Copy explores the most successful and influential advertising campaigns of the 20th century, and the creative minds that launched them. Directed by Doug Pray (SURFWISE, HYPE!, SCRATCH), Art & Copy captures the energy and passion of the individuals who have defined and redefined American popular culture for more than four decades. Featuring rare interviews with industry legends, the film reveals the stories and personal odysseys that have shaped some of the most profound and influential advertising messages of our time. Art & Copy opens a window to the creative process, and identifies the critical elements that can transform a singular idea into a global phenomenon.
Director
Doug Pray
Release Date
2012
Language
English
Notes
Title from title frames.
Published
[San Francisco, California, USA] : Kanopy Streaming, 2016.
Recording Info
Originally produced by Seventh Art Releasing in 2012.
Publisher no.
1121485 Kanopy
Related Resources
Cover Image
Description
1 online resource (1 video file, approximately 57 min.) : digital, .flv file, sound
Mode of access: World Wide Web.
Technical Details
  • Staff View

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    a| I Want My MTV. Think Small. Just Do It. Got Milk? Where do these phrases come from? Art & Copy introduces the cultural visionaries who revolutionized advertising during the industry's golden age by creating slogans to live by and ads we all remember. You may have never heard of them, but pop pioneers Lee Clow, Hal Riney, George Lois, Mary Wells, Jeff Goodby, Rich Silverstein, Phyllis K. Robinson, Dan Wieden and David Kennedy have changed the way we eat, work, shop, and communicate often in ways we don't even realize. From the introduction of Volkswagen in America to the triumph of Apple Computers. Art & Copy explores the most successful and influential advertising campaigns of the 20th century, and the creative minds that launched them. Directed by Doug Pray (SURFWISE, HYPE!, SCRATCH), Art & Copy captures the energy and passion of the individuals who have defined and redefined American popular culture for more than four decades. Featuring rare interviews with industry legends, the film reveals the stories and personal odysseys that have shaped some of the most profound and influential advertising messages of our time. Art & Copy opens a window to the creative process, and identifies the critical elements that can transform a singular idea into a global phenomenon.
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