Item Details

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Positioning: How Advertising Shapes Perception

Format
Video; Streaming Video; Online
Summary
Contemporary advertising seldom demonstrates why one brand is superior, or constructs logical arguments to sway buyers. Advertisers today position instead of persuade. Position refers to a place the product occupies in the consumer's mind. Nobody likes to be told how to think, but few notice when told how to see. Explore perceptual mapping, market segmentation, the use of emotion and magic, social approval, positioning against the competition, re-positioning, and using unique attributes..
Release Date
2004
Run Time
21 min.
Language
In english
Notes
  • In Process Record.
  • Title from title frames.
  • Film
Published
Learning Seed, 2004.
[San Francisco, California, USA] : Kanopy Streaming, 2016.
Recording Info
Originally produced by Learning Seed in 2004.
Publisher no.
1097709 Kanopy
Related Resources
Cover Image
Description
1 online resource (streaming video file) (21 minutes): digital, .flv file, sound
Mode of access: World Wide Web.
Technical Details
  • Staff View

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    a| Contemporary advertising seldom demonstrates why one brand is superior, or constructs logical arguments to sway buyers. Advertisers today position instead of persuade. Position refers to a place the product occupies in the consumer's mind. Nobody likes to be told how to think, but few notice when told how to see. Explore perceptual mapping, market segmentation, the use of emotion and magic, social approval, positioning against the competition, re-positioning, and using unique attributes..
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