Item Details

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A Retailing Strategy: The Store Is the Brand

Kanopy (Firm)
Format
Video; Streaming Video; Online
Summary
Traditionally, retailers have carried a plethora of merchandise from many different retailers. However, today, some retailers only carry their own brand. The name on the marquee and the merchandise are one and the same. Popular examples include The Gap, Banana Republic and Benetton. Video visits the flagship Benetton New York store and the factory in Italy.
Release Date
1999
Language
In English
Notes
  • Title from title frames.
  • In Process Record.
Published
[San Francisco, California, USA] : Kanopy Streaming, 2015.
Recording Info
Originally produced by D.E. Visuals in 1999.
Publisher no.
1097026 Kanopy
Related Resources
Cover Image
Description
1 online resource (streaming video file)
Mode of access: World Wide Web.
Technical Details
  • Staff View

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    a| Traditionally, retailers have carried a plethora of merchandise from many different retailers. However, today, some retailers only carry their own brand. The name on the marquee and the merchandise are one and the same. Popular examples include The Gap, Banana Republic and Benetton. Video visits the flagship Benetton New York store and the factory in Italy.
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