Item Details

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The Marketing Series 7, the Marketing Mix: Promotion

Kanopy (Firm)
Format
Video; Streaming Video; Online
Summary
Key topics covered include: The promotional mix, Advertising, Direct marketing, PR & sponsorship, Point of sale, Promotion, Above the line/below the line marketing, Ethics, Internet v conventional promotion.
Release Date
2013
Language
English
Notes
Title from title frames.
Variant Title
Marketing mix : promotion
Published
[San Francisco, California, USA] : Kanopy Streaming, 2014.
Recording Info
Originally produced by TV Choice in 2013.
Publisher no.
1097002 Kanopy
Related Resources
Cover Image
Description
1 online resource (1 video file, approximately 30 min.) : digital, .flv file, sound
Mode of access: World Wide Web.
Technical Details
  • Staff View

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