Item Details

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Planning and Producing the Advertisement

Kanopy (Firm)
Format
Video; Streaming Video; Online
Summary
Discusses the importance of projecting sales and profits in the context of planning the retail-advertising campaign. Follows each stage of the retail-advertising process from target market selection, developing creative, producing the ad, and culminates with media placement. Interviews with advertising professionals from an ad agency, design studio, direct mail and department store.
Release Date
2001
Language
In English
Notes
  • Title from title frames.
  • In Process Record.
Published
[San Francisco, California, USA] : Kanopy Streaming, 2015.
Recording Info
Originally produced by D.E. Visuals in 2001.
Publisher no.
1090945 Kanopy
Related Resources
Cover Image
Description
1 online resource (streaming video file)
Mode of access: World Wide Web.
Technical Details
  • Staff View

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