Item Details

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Advertising and Marketing on the Internet

Kanopy (Firm)
Format
Video; Streaming Video; Online
Summary
Is the Internet "Marketing Heaven" or just an overrated marketing tool? Is it just another medium or does it provide a unique opportunity for advertisers? Focuses on the use and appropriateness of marketing and advertising on the Internet. Special topics include target audiences, structural considerations, efficiency, closure and critical issues in Web-page design.
Release Date
2001
Language
In English
Notes
  • Title from title frames.
  • In Process Record.
Published
[San Francisco, California, USA] : Kanopy Streaming, 2015.
Recording Info
Originally produced by D.E. Visuals in 2001.
Publisher no.
1090923 Kanopy
Related Resources
Cover Image
Description
1 online resource (streaming video file)
Mode of access: World Wide Web.
Technical Details
  • Staff View

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    a| Advertising and Marketing on the Internet
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    a| [San Francisco, California, USA] : b| Kanopy Streaming, c| 2015.
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    a| 1 online resource (streaming video file)
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    a| Duration: 26 minutes
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    a| two-dimensional moving image b| tdi 2| rdacontent
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    a| In Process Record.
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    a| Originally produced by D.E. Visuals in 2001.
    520
      
      
    a| Is the Internet "Marketing Heaven" or just an overrated marketing tool? Is it just another medium or does it provide a unique opportunity for advertisers? Focuses on the use and appropriateness of marketing and advertising on the Internet. Special topics include target audiences, structural considerations, efficiency, closure and critical issues in Web-page design.
    538
      
      
    a| Mode of access: World Wide Web.
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    a| In English
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    a| Marketing; Advertising and PR
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    a| Kanopy (Firm)
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    0
    u| http://proxy.its.virginia.edu/login?url=http://virginia.kanopystreaming.com/node/90924 z| A Kanopy streaming video
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    z| Cover Image u| http://proxy.its.virginia.edu/login?url=https://www.kanopystreaming.com/node/90924/external-image
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    w| WEB l| INTERNET m| UVA-LIB t| INTERNET
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