Item Details

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Qualitative Consumer Research: Episode 6.

Crewes, David; Kanopy (Firm)
Format
Video; Streaming Video; Online
Summary
A video from ECU’s archive of documentaries and teaching films. In this program Professor Belk discusses the mechanics of crafting a good research report and the components required to provide impact. The importance of the research report in relation to field work and analysis is stressed as this is the only component of qualitative consumer research that is seen by the reader. Produced by David Crewes.
Release Date
2012
Language
English
Published
[San Francisco, California, USA] : Kanopy Streaming, 2015.
Recording Info
Originally produced by Edith Cowan University in 2012.
Publisher no.
1068949 Kanopy
Related Resources
Cover Image
Description
1 online resource (1 video file, 27 min.) : digital, stereo., sound, color
Mode of access: World Wide Web.
Technical Details
  • Staff View

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    a| A video from ECU’s archive of documentaries and teaching films. In this program Professor Belk discusses the mechanics of crafting a good research report and the components required to provide impact. The importance of the research report in relation to field work and analysis is stressed as this is the only component of qualitative consumer research that is seen by the reader. Produced by David Crewes.
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