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Qualitative Consumer Research: Episode 5.

Crewes, David; Kanopy (Firm)
Format
Video; Streaming Video; Online
Summary
A video from ECU’s archive of documentaries and teaching films. In this program Professor Russell Belk describes the concepts of thick description and thick interpretation and strategies available to develop them, the coding of data using the constant comparative method and concludes with hints to assist in the analysis and interpretation of data. Produced by David Crewes.
Release Date
2012
Language
English
Published
[San Francisco, California, USA] : Kanopy Streaming, 2015.
Recording Info
Originally produced by Edith Cowan University in 2012.
Publisher no.
1068947 Kanopy
Description
1 online resource (1 video file, 28 min.) : digital, stereo., sound, color
Mode of access: World Wide Web.
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