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Cola Conquest 2.: How Coca-Cola Took Over the World

Kanopy (Firm)
Format
Video; Streaming Video; Online
Summary
This award-winning film tells the story of how Coca-Cola became the world's most famous multinational company and follows its quest to be the globe's number one beverage. How it starts: the second World War prompts Coke's global expansion as every US soldier gets a bottle of Coke for five cents. Bottling plants are shifted overseas. Coca-Cola becomes a worldwide symbol of the American way of life. In the 1960s Coke is boycotted by the US civil rights movement for racist policies. By the 1980s Coca-Cola is top of the world's soft drinks - and then aims higher. Global takeover: in France people resist "coca-colonisation", denouncing the drink as a threat to their identity. In China Coke builds up a bottling network which spans the country - but is up against a long history of tea drinking. In Mexico for many people Coke and Pepsi become a kind of holy water. Outrages: Coke claims not to interfere with local politics - but in Guatemala the activities of one of its bottlers cause a scandal when employees trying to start a union are murdered. Outrages in other countries - most notoriously Colombia - also blacken the company's name. The battle goes on: Coke's quest for world domination goes on. Coke's priority is the emerging markets - countries like China and India. But critics claim the costs to local people are too high and press for government action against the company.
Release Date
2008
Language
English
Notes
Title from title frames.
Variant Title
How Coca-Cola took over the world
Published
[San Francisco, California, USA] : Kanopy Streaming, 2014.
Recording Info
Originally produced by TV Choice in 2008.
Publisher no.
1064969 Kanopy
Related Resources
Cover Image
Description
1 online resource (1 video file, approximately 39 min., 9 sec.) : digital, .flv file, sound
Mode of access: World Wide Web.
Technical Details
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