Item Details

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The Entrepreneurs: 1, Tossed

Kanopy (Firm)
Format
Video; Streaming Video; Online
Summary
Tossed is a new salad bar chain set up by twenty-something entrepreneur Vincent McKevitt in the teeth of catastrophic economic conditions. Will the credit crunch make or break his new business? The entrepreneur: Vincent started young - selling ice cubes to his sisters! He funded his new business with loans from friends, family - anywhere he could get the money. Against the odds, Tossed opens a new store at London's Baker Street - on time. Branding: The big challenge - how does Tossed make itself stand out in the crowd - differentiate itself from the competition? The answer - bright colours, lively designs and "cheeky" messages. But the store faces financial problems. Tossed's accountant Nigel Harris is concerned that they may be moving too fast. What about cash flow? Avoiding disaster: Meanwhile, there are problems at the Baker Street store, too. This store is a franchise and Vincent is worried the franchise holder isn't up to scratch. Sales are dead in the evening and the store isn't being kept stocked up. Will the opening of Tossed's new branch in the Westfield shopping centre save the new chain from disaster?
Release Date
2009
Language
English
Notes
Title from title frames.
Variant Title
Tossed
Published
[San Francisco, California, USA] : Kanopy Streaming, 2014.
Recording Info
Originally produced by TV Choice in 2009.
Publisher no.
1064913 Kanopy
Related Resources
Cover Image
Description
1 online resource (1 video file, approximately 27 min.) : digital, .flv file, sound
Mode of access: World Wide Web.
Technical Details
  • Staff View

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    a| Tossed is a new salad bar chain set up by twenty-something entrepreneur Vincent McKevitt in the teeth of catastrophic economic conditions. Will the credit crunch make or break his new business? The entrepreneur: Vincent started young - selling ice cubes to his sisters! He funded his new business with loans from friends, family - anywhere he could get the money. Against the odds, Tossed opens a new store at London's Baker Street - on time. Branding: The big challenge - how does Tossed make itself stand out in the crowd - differentiate itself from the competition? The answer - bright colours, lively designs and "cheeky" messages. But the store faces financial problems. Tossed's accountant Nigel Harris is concerned that they may be moving too fast. What about cash flow? Avoiding disaster: Meanwhile, there are problems at the Baker Street store, too. This store is a franchise and Vincent is worried the franchise holder isn't up to scratch. Sales are dead in the evening and the store isn't being kept stocked up. Will the opening of Tossed's new branch in the Westfield shopping centre save the new chain from disaster?
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