Item Details

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Marketing a Theme Park

Kanopy (Firm)
Format
Video; Streaming Video; Online
Summary
This tells how Alton Towers launched Oblivion, the world's first vertical drop roller-coaster. Alton Towers has been successful in pulling in families, but is losing its thrill-seeking customers. Marketing staff hope Oblivion will change all that. Much of their 5m marketing budget goes on a TV advert campaign for the new ride. The advert has to be exciting enough to appeal to teenagers, but not so scary that it will put off families. They use public relations to promote the new ride to the public and to trade customers - coach operators, schools and businesses. There are complaints about long queues and pressure for even more exciting attractions.
Release Date
1998
Language
English
Notes
Title from title frames.
Published
[San Francisco, California, USA] : Kanopy Streaming, 2014.
Recording Info
Originally produced by TV Choice in 1998.
Publisher no.
1064742 Kanopy
Related Resources
Cover Image
Description
1 online resource (1 video file, approximately 31 min., 55 sec.) : digital, .flv file, sound
Mode of access: World Wide Web.
Technical Details
  • Staff View

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    a| This tells how Alton Towers launched Oblivion, the world's first vertical drop roller-coaster. Alton Towers has been successful in pulling in families, but is losing its thrill-seeking customers. Marketing staff hope Oblivion will change all that. Much of their 5m marketing budget goes on a TV advert campaign for the new ride. The advert has to be exciting enough to appeal to teenagers, but not so scary that it will put off families. They use public relations to promote the new ride to the public and to trade customers - coach operators, schools and businesses. There are complaints about long queues and pressure for even more exciting attractions.
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    a| Amusement parks x| Management.
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    a| Leisure industry x| Marketing.
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    a| Roller coasters.
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