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Asian Business Leaders: Ho Kwon Ping and Banyan Tree Holdings Ltd

Kanopy (Firm)
Format
Video; Streaming Video; Online
Summary
Singapore-based Banyan Tree has niche positions in three core areas: hotels and resorts, spas and retail. With more than 120 international awards and accolades, and a successful IPO in June 2006, Ho Kwon Ping has ambitious expansion plans. This volume shows the challenges surrounding global branding of an Asian villa-themed spas and resort business. The dangers of brand dilution are addressed within the context of developing a niche market based on customer experience.
Release Date
2007
Language
English
Notes
Title from title frames.
Variant Title
Ho Kwon Ping and Banyan Tree Holdings Ltd.
Published
[San Francisco, California, USA] : Kanopy Streaming, 2014.
Recording Info
Originally produced by University of Hong Kong in 2007.
Publisher no.
1060322 Kanopy
Related Resources
Cover Image
Description
1 online resource (1 video file, approximately 26 min., 42 sec.) : digital, .flv file, sound
Mode of access: World Wide Web.
Technical Details
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