Item Details

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Promotional Strategy for Small Business

Kanopy (Firm)
Format
Video; Streaming Video; Online
Summary
A comprehensive strategy for attracting customers may be the most important element of the business plan. This program leads entrepreneurs through the promotion plan of target-market identification, setting communication objectives, setting the appropriation, selecting communication vehicles, and evaluation. It contains any helpful suggestions to aid the entrepreneur in gaining maximum results from small ad budgets. Special emphasis is placed on a good web site that is linked to ancillary organizations, personalized-direct mail, efficient yellow-page advertising, and new cable TV advertising technology tailored for small businesses.
Release Date
2008
Language
In English
Notes
  • Title from title frames.
  • In Process Record.
Published
[San Francisco, California, USA] : Kanopy Streaming, 2015.
Recording Info
Originally produced by D.E. Visuals in 2008.
Publisher no.
1046914 Kanopy
Related Resources
Cover Image
Description
1 online resource (streaming video file)
Mode of access: World Wide Web.
Technical Details
  • Staff View

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    a| A comprehensive strategy for attracting customers may be the most important element of the business plan. This program leads entrepreneurs through the promotion plan of target-market identification, setting communication objectives, setting the appropriation, selecting communication vehicles, and evaluation. It contains any helpful suggestions to aid the entrepreneur in gaining maximum results from small ad budgets. Special emphasis is placed on a good web site that is linked to ancillary organizations, personalized-direct mail, efficient yellow-page advertising, and new cable TV advertising technology tailored for small businesses.
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    a| Mode of access: World Wide Web.
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    a| In English
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    a| Business Skills
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    a| Marketing; Advertising and PR
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