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Finding Untapped Growth in Existing Markets

Kanopy (Firm)
Format
Video; Streaming Video; Online
Summary
You're under constant pressure to grow, but it's tough to find new avenues of growth within existing lines of business. Fortunately, growth is available in almost every market if you look for it in the right way. Start by analyzing which customer behaviors make money (and lose money) for your help. You're under constant pressure to grow, but it's tough to find new avenues of growth within existing lines of business. Fortunately, growth is available in almost every market if you look for it in the right way. Start by analyzing which customer behaviors make money (and lose money) for your organization. Then, segment customer groups in ways that allow you to explain those behaviors, and nd actual customers in the real world. Dr. Hollingshead details the specific tools required for implementing this process and uncovering hidden opportunities for growth.
Release Date
2006
Language
English
Notes
Title from title frames.
Published
[San Francisco, California, USA] : Kanopy Streaming, 2014.
Recording Info
Originally produced by Kantola Productions in 2006.
Publisher no.
1042562 Kanopy
Related Resources
Cover Image
Description
1 online resource (1 video file, approximately 53 min.) : digital, .flv file, sound
Mode of access: World Wide Web.
Technical Details
  • Staff View

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    a| You're under constant pressure to grow, but it's tough to find new avenues of growth within existing lines of business. Fortunately, growth is available in almost every market if you look for it in the right way. Start by analyzing which customer behaviors make money (and lose money) for your help. You're under constant pressure to grow, but it's tough to find new avenues of growth within existing lines of business. Fortunately, growth is available in almost every market if you look for it in the right way. Start by analyzing which customer behaviors make money (and lose money) for your organization. Then, segment customer groups in ways that allow you to explain those behaviors, and nd actual customers in the real world. Dr. Hollingshead details the specific tools required for implementing this process and uncovering hidden opportunities for growth.
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