Item Details

Print View

Behind the Screens: Hollywood Goes Hypercommercial

directors, Matt Soar, Susan Ericsson ; producer, Matt Soar ; executive producer, Sut Jhally
Format
Video; Streaming Video; Online
Summary
Behind the Screens explores the trend toward "hypercommercialism" in Hollywood film: product placement, tie-ins, merchandising, and cross-promotions. The film mixes clips from popular Hollywood films with expert commentary to show how movies have become vehicles for the ulterior marketing and advertising motives of studios and their owners. Featuring Oscar-nominated screenwriter Jeremy Pikser; Mark Crispin Miller; Susan Douglas; Robert McChesney, and others.
Director
Matt Soar; Susan Ericsson
Release Date
2000
Language
English
Rating
Grade 9+
Higher education
Credits
Editor, Susan Ericsson ; music, Thom Monahan ; camera, Susan Ericsson . [et al.]
Published
[San Francisco, California, USA] : Kanopy Streaming, 2014.
Recording Info
Originally produced by Media Education Foundation in 2000.
Publisher no.
1041502 Kanopy
Related Resources
Cover Image
Description
1 online resource (1 video file, 37 min.)
Mode of access: World Wide Web.
Technical Details
  • Staff View

    LEADER 02306ngm a2200481ui 4500
    001 kan1041502
    003 CaSfKAN
    006 m||||||||c||||||||
    007 vz uzazuu
    007 cr una---unuuu
    008 140725p20142000cau036 o vleng d
    028
    5
    2
    a| 1041502 b| Kanopy
    035
      
      
    a| (OCoLC)897765559
    040
      
      
    a| MaNoMEF d| CaBVAHC e| rda
    041
    0
      
    a| eng
    245
    0
    0
    a| Behind the screens : b| Hollywood goes hypercommercial / c| directors, Matt Soar, Susan Ericsson ; producer, Matt Soar ; executive producer, Sut Jhally.
    264
      
    1
    a| [San Francisco, California, USA] : b| Kanopy Streaming, c| 2014.
    300
      
      
    a| 1 online resource (1 video file, 37 min.)
    336
      
      
    a| two-dimensional moving image 2| rdacontent
    337
      
      
    a| computer 2| rdamedia
    338
      
      
    a| online resource 2| rdacarrier
    344
      
      
    a| digital
    347
      
      
    a| video file b| MPEG-4 b| Flash
    508
      
      
    a| Editor, Susan Ericsson ; music, Thom Monahan ; camera, Susan Ericsson . [et al.]
    518
      
      
    a| Originally produced by Media Education Foundation in 2000.
    520
      
      
    a| Behind the Screens explores the trend toward "hypercommercialism" in Hollywood film: product placement, tie-ins, merchandising, and cross-promotions. The film mixes clips from popular Hollywood films with expert commentary to show how movies have become vehicles for the ulterior marketing and advertising motives of studios and their owners. Featuring Oscar-nominated screenwriter Jeremy Pikser; Mark Crispin Miller; Susan Douglas; Robert McChesney, and others.
    521
      
      
    a| Grade 9+
    521
      
      
    a| Higher education.
    538
      
      
    a| Mode of access: World Wide Web.
    650
      
    0
    a| Advertising x| Motion pictures z| United States.
    650
      
    0
    a| Commercialism.
    650
      
    0
    a| Motion picture industry z| California z| Los Angeles.
    650
      
    0
    a| Motion picture industry z| United States.
    650
      
    0
    a| Motion pictures z| United States x| Marketing.
    650
      
    0
    a| Product placement.
    655
      
    7
    a| Documentary films. 2| lcgft
    700
    1
      
    a| Ericsson, Susan.
    700
    1
      
    a| Jhally, Sut.
    700
    1
      
    a| Soar, Matt.
    710
    2
      
    a| Kanopy (Firm)
    773
    0
      
    t| Media Education Foundation Collection w| njcore00000000080
    856
    4
    0
    u| http://proxy.its.virginia.edu/login?url=http://virginia.kanopystreaming.com/node/41503 z| A Kanopy streaming video
    856
    4
    2
    z| Cover Image u| http://proxy.its.virginia.edu/login?url=https://www.kanopystreaming.com/node/41503/external-image
    999
      
      
    w| WEB l| INTERNET m| UVA-LIB t| INTERNET
▾See more
▴See less

Availability

Google Preview

Google Books Preview