Item Details

Social Marketing in the Ghetto

Alan R. Andreasen
Format
Book; Online; EBook
Published
[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, April 1975.
Language
English
Series
Faculty Working Papers
Description
8 p. : ill. ; 28 cm.
Mode of access: Internet.
Notes
Includes bibliographical references.
Series Statement
Faculty working papers ; no. 241
Logo for Creative Commons Attribution, Share-alike, Non-commercial LicenseCreative Commons Attribution, Share-alike, Non-commercial License
Technical Details

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    a| 8 p. : b| ill. ; c| 28 cm.
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    a| Low-income consumers.
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