Item Details

The Prediction of Consumer Buying Intentions: A Comparative Study of the Predictive Efficacy of Two Attitudinal Models

Rabi S. Bhagat, P.S. Raju, Jagdish N. Sheth
Format
Book; Online; EBook
Published
[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, February 1975.
Language
English
Series
Faculty Working Papers
Description
37 p. : 28 cm.
Mode of access: Internet.
Notes
Includes bibliographical references (p. 26-29).
Series Statement
Faculty working papers ; no. 234
Logo for Copyright Not EvaluatedCopyright Not Evaluated
Technical Details

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    a| The prediction of consumer buying intentions : b| a comparative study of the predictive efficacy of two attitudinal models / c| Rabi S. Bhagat, P.S. Raju, Jagdish N. Sheth.
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    a| [Urbana, Ill.] : b| College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, c| February 1975.
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    a| 37 p. : b| 28 cm.
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    a| Faculty working papers ; v| no. 234
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    a| Includes bibliographical references (p. 26-29).
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    a| Prediction theory.
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    a| Consumers.
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    a| Consumers x| Attitudes.
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    a| Sheth, Jagdish N, e| joint author.
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    a| Raju, P. S., e| joint author.
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