Item Details

Mediating Processes for Source Credibility Effects in Advertising: Review, Implications, and Future Research Directions

Manoj Hastak, Jong-Won Park
Format
Book; Online; EBook
Published
[Urbana, Ill] : College of Commerce and Business Administration, University of Illinois Urbana-Champaign, January 1989.
Language
English
Series
BEBR Faculty Working Paper
Description
26, [4] p. ; 28 cm.
Mode of access: Internet.
Notes
Includes bibliographical references (p. 21-26).
Series Statement
BEBR faculty working paper ; no. 1532
Logo for Creative Commons Attribution, Share-alike, Non-commercial LicenseCreative Commons Attribution, Share-alike, Non-commercial License
Technical Details

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    a| Mediating processes for source credibility effects in advertising : b| review, implications, and future research directions / c| Manoj Hastak, Jong-Won Park.
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    a| [Urbana, Ill] : b| College of Commerce and Business Administration, University of Illinois Urbana-Champaign, c| January 1989.
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    a| 26, [4] p. ; c| 28 cm.
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    a| Includes bibliographical references (p. 21-26).
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