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Diffstrat : An Analytical Procedure for Generating Optimal New Product Concepts for a Differentiated-Type Strategy

D. Sudharshan, Jerrold H. May, Thomas Gruca
Format
Book; Online; EBook
Published
[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, May 1986.
Language
English
Series
BEBER Faculty Working Paper
Description
28 p. ; 28 cm.
Mode of access: Internet.
Notes
Includes bibliographical references (p.26-28).
Series Statement
BEBER faculty working paper ; no. 1251
Copyright Not EvaluatedCopyright Not Evaluated
Technical Details
  • Staff View

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    a| Includes bibliographical references (p.26-28).
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