Item Details

Consumerism and the Broadened Marketing Concept

Alan R. Andreasen
Format
Book; Online; EBook
Published
[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, [1978].
Language
English
Series
Faculty Working Papers
Summary
"As marketing moves into new broadened domains, it risks the criticism and public disfavor that dogs it in its traditional business milieu. This paper explores several alternative measures of consumer and practitioner satisfaction in one of these broadened domains, health care. It argues that evaluations of the outcomes and process of marketing are essential if marketing's past life cycle is not to repeat itself in this new area."
Description
19 leaves ; 28 cm.
Mode of access: Internet.
Notes
Includes bibliographical references (leaves 17-19).
Series Statement
Faculty working papers ; no. 490
Logo for Copyright Not EvaluatedCopyright Not Evaluated
Technical Details

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