Item Details

Marketing Research and Business Management: Marketing Award Papers Delivered at the 1951 Illinois Marketing Symposium, University of Illinois, October, 1951

Nugent Wedding, editor
Format
Book; Online; EBook
Published
Urbana : Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois, 1952.
Language
English
Related Title
Marketing award papers (1951)
Series
Marketing Symposium Series
University of Illinois Bulletin
Contents
  • Marketing management research / Paul W. Stewart
  • Evolution of factual techniques in marketing research / Arthur C. Nielsen
  • Progress toward a science of advertising / Neil H. Borden
  • Measuring human behavior in marketing processes / Daniel Starch and staff.
Description
111 p. : ill. ; 23 cm.
Mode of access: Internet.
Local Notes
Some volumes bound together.
Series Statement
Marketing symposium series ; 1951
University of Illinois bulletin ; v. 49, no. 44
Logo for Creative Commons Attribution, Share-alike, Non-commercial LicenseCreative Commons Attribution, Share-alike, Non-commercial License
Technical Details

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