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Killing Us Softly 4 [videorecording]: Advertising's Image of Women

a Media Education Foundation production ; directed by Sut Jhally
Video; DVD
"In this new, highly anticipated update of her pioneering Killing us softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes--images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing us softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence"--Container.
Sut Jhally
With Jean Kilbourne.
Release Date
Run Time
45 min.
In English, with optional English subtitles
  • Sequel to: Killing us softly (c1979), Still killing us softly (c1987), and Killing us softly 3 (2000).
  • "Attention: this program contains nudity and sexual themes."
  • Recorded in Dolby digital stereo.
  • "Aspect ratio 16:9"--Container.
  • Also available in streaming video to UVA community only.
Variant Title
Killing us softly four
Advertising's image of women
Local Notes
All videos/DVDs purchased from us have public screening rights factored into the price, which means that they may be viewed in audience settings (as long as no admission is charged). (4/6/12)
  • Introduction
  • Ads everywhere
  • A constructed beauty
  • Objectification
  • Judged by looks alone
  • Thinness
  • Dieting
  • Eating & morality
  • Global impact
  • Infantilization & powerlessness
  • Advertising & sex
  • Experienced virgins
  • Consumerism & sexualizing products
  • Masculinity
  • Violence
  • What to do?
1932869441, 9781932869446
Camera, David Rabinovitz ; editing, Sut Jhally and Andrew Killoy.
Northampton, MA : Media Education Foundation, c2010.
Recording Info
Filmed at the University of Massachusetts, Amherst, MA.
Terms of Use
Public performance rights secured.
1 videodisc (45 min.) : sd., col. ; 4 3/4 in.
DVD, NTSC, Dolby digital, stereo, All regions.
Technical Details
  • Access in Virgo Classic
  • Staff View


Library Location Map Availability Call Number
Clemons Stacks N/A Available